Transformation at HP has been underfoot for years now as the company played catch-up to others in the technology market like IBM, Lenovo and others. As the company reset the strategy in 2015 creating Hewlett Packard Enterprises and HP, Inc.,...
Tag Archive: Emotional brand
March 7, 2016
Emotion vs. Function: How Amazon made its game changing super bowl ad Summary of Article Since airing on February 7, #BaldwinBowl the amazon commercial that touted the amazon Echo and the built-in Alexa featuring Alec Baldwin, Dan Marino, Missy Elliott...