Tag Archive: Emotional brand

Alan Hart
April 7, 2016

Marketing Leadership, Emotional Storytelling at HP

Transformation at HP has been underfoot for years now as the company played catch-up to others in the technology market like IBM, Lenovo and others. As the company reset the strategy in 2015 creating Hewlett Packard Enterprises and HP, Inc.,...

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Alan Hart
March 7, 2016

Avid Picks: Amazon Knows Emotion Works in Branding

Emotion vs. Function: How Amazon made its game changing super bowl ad Summary of Article Since airing on February 7, #BaldwinBowl the amazon commercial that touted the amazon Echo and the built-in Alexa featuring Alec Baldwin, Dan Marino, Missy Elliott...

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