Tag Archive: cmo

Alan Hart
April 7, 2016

Marketing Leadership, Emotional Storytelling at HP

Transformation at HP has been underfoot for years now as the company played catch-up to others in the technology market like IBM, Lenovo and others. As the company reset the strategy in 2015 creating Hewlett Packard Enterprises and HP, Inc.,...

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Alan Hart
December 17, 2015

Building a Rock Star Culture Through Marketing

For his latest podcast, Alan Hart interviews Assurance’s Chief Marketing Officer and Brand strategist, Steven Handmaker. Assurance is among the largest and most awarded independent insurance brokerages in the U.S. A “Top 50” broker and repeated national “Best Place to...

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Nina Farrow
December 2, 2015

The Worst Performing Companies Have Analytical CMOs

Avid’s recent interview with Kim Whitler on board-level marketers left us with this important statistic: “Marketers on the board help increase firm performance, specifically revenue growth.” So now that we know marketers on the board of directors can be profitable,...

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Nina Farrow
October 7, 2015

Harley-Davidson CMO on Millennials and Sustained Success

Harley-Davidson is known as the major American motorcycle manufacturer that has been alive and thriving for 113 years– even surviving the Great Depression. It’s no surprise that the company’s Dark Custom collection won an Effie for Sustained Success, a category...

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