Transformation at HP has been underfoot for years now as the company played catch-up to others in the technology market like IBM, Lenovo and others. As the company reset the strategy in 2015 creating Hewlett Packard Enterprises and HP, Inc.,...
Tag Archive: cmo
December 17, 2015
For his latest podcast, Alan Hart interviews Assurance’s Chief Marketing Officer and Brand strategist, Steven Handmaker. Assurance is among the largest and most awarded independent insurance brokerages in the U.S. A “Top 50” broker and repeated national “Best Place to...
December 17, 2015
Download Listen in a New Window iTunes Stitcher SoundCloud Leave a Review Clammr It Subscribe via RSS Subscribe on Android TuneIn iHeartRadio Spotify Steven Handmaker, Chief Marketing Officer of Assurance, one of the largest and most awarded independent insurance brokerage...
December 14, 2015
ANA: Almost All Marketers Want Third-Party Verification of Digital Ad Views Ad viewability has become a chief concern for many marketers; according to a survey conducted last summer among 154 respondents by the Association of National Advertisers, 97% believe all...
December 2, 2015
Avid’s recent interview with Kim Whitler on board-level marketers left us with this important statistic: “Marketers on the board help increase firm performance, specifically revenue growth.” So now that we know marketers on the board of directors can be profitable,...
November 18, 2015
As companies venture to thrive in the digital age, an emerging goal among the successful has been to instill a sense of urgency to diversify the way businesses interact with consumers and pursue deeper engagement with them. In a recent...
November 18, 2015
Download Listen in a New Window iTunes Stitcher SoundCloud Leave a Review Clammr It Subscribe via RSS Subscribe on Android TuneIn iHeartRadio Spotify Part 1 with Kimberly Whitler, Forbes contributor and Assistant Marketing Professor at the University of Virginia Darden...
October 7, 2015
Harley-Davidson is known as the major American motorcycle manufacturer that has been alive and thriving for 113 years– even surviving the Great Depression. It’s no surprise that the company’s Dark Custom collection won an Effie for Sustained Success, a category...
October 7, 2015
Download Listen in a New Window iTunes Stitcher SoundCloud Leave a Review Clammr It Subscribe via RSS Subscribe on Android TuneIn iHeartRadio Spotify Mark-Hans Richer of Harley-Davidson spoke to Alan Hart about what many scoffed at a few years ago:...