Tag Archive: brands

Meghan Woods
December 5, 2016

Brands That Won (And Lost) in the 2016 Election

  It can be tough for brands to reach consumers during election years when political ads saturate nearly every corner of the media landscape. But for some brands, the biggest question during the 2016 election season wasn’t how to reach consumers, but...

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Alan Hart
April 9, 2014

Digital: The Hope, the Promise, the Risk

Last, week I came across an article in Ad Age about Mike’s Hard Lemonade shifting their marketing tactics from traditional to digital. As more and more brands proudly make the switch, it makes me wonder whether digital can live up...

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Alan Hart
November 6, 2013

Opportunities for Brands Today (Part 2)

The other week I wrote about one of the most prevalent misconceptions of marketing: it’s the marketers, not the consumers that define brands. This week, I’d like to focus on another dangerous belief that marketers are guilty of having: Interpretation...

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