Alan Hart
November 6, 2015

Alan Hart quoted on Branding Decisions in Personal Branding Blog

8. Define Your Core Purpose

Limit yourself to three to seven words that describe your core purpose in a statement. This does two things: 1. Strips away the use of business lingo and gets to the core, and 2. If the business can’t decide on this common statement, then you know you have more than a branding problem. You have an alignment issue.   – Alan Hart


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