Categories for Podcast

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August 23, 2017

58: Angela Gusse finds the right flavor for Pop-Tarts

As part of an ongoing series of conversations with 2017 Effie-winning marketers, I spoke with Angela Gusse, marketing director for Pop-Tarts at The Kellogg Company. In this podcast, we discuss the “Pop-Tarts Soda-Mazing” campaign. During the conversation, Gusse talks about...

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atomck
August 9, 2017

56: Jeff Wurtzel unwraps Extra Gum’s winning campaign

As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Jeff Wurtzel, senior brand manager at Mars/Wrigley, who oversees the Extra Gum brand. They discuss Extra Gum’s “Unwrapping A Love Story” campaign — everything...

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atomck
August 2, 2017

55: Kristina Duncan and the reinvention of a cultural icon

As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Kristina Duncan who, as vice president for global marketing communications at Mattel, oversees all global branding, advertising, retail merchandising and digital creative for the...

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atomck
July 26, 2017

53: Ryan Davis goes big with Overwatch

As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Ryan Davis, global marketing communications director for Overwatch, a first-person shooter game developed by Blizzard Entertainment. In this podcast, Davis discusses the thinking behind...

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atomck
July 19, 2017

52: Pete Carter believes in the power of an idea

As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Pete Carter who, as marketing director at Procter & Gamble, heads up the Pantene business. Carter talks in detail about Pantene’s “#DadDo” campaign. The...

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