Categories for Blog

Nina Farrow
December 2, 2015

The Worst Performing Companies Have Analytical CMOs

Avid’s recent interview with Kim Whitler on board-level marketers left us with this important statistic: “Marketers on the board help increase firm performance, specifically revenue growth.” So now that we know marketers on the board of directors can be profitable,...

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Alan Hart
November 23, 2015

Avid Picks: Nissan NCAA Historic Sponsorship and RIP Millennials

Nissan Launches ‘Widest-Reaching’ College-Sports Sponsorship in Marketing History Nissan announced last week a historic deal; the automaker is now official Sponsor of 100 colleges and universities nationwide and a few NCAA Championships. This announcement is part of Nissan’s “go big”...

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Nina Farrow
October 28, 2015

Avid Picks

20 Experts Provide Their Content Marketing Predictions for 2016 (Michael Brenner) Experts say that the leading marketing trend of 2016 will be the maturing of the age of ad blocking. With more and more consumers downloading ad blockers, opting out of telemarketing lists, and...

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Nina Farrow
October 21, 2015

Extra Wins With Universal Emotional Message

Think back to grade school and that dreaded moment you pulled out a stick of gum in class. Before you could even peel back the wrapper, you were greeted by twenty open-palmed hands asking, “can I have a piece?” Extra...

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Nina Farrow
October 7, 2015

Harley-Davidson CMO on Millennials and Sustained Success

Harley-Davidson is known as the major American motorcycle manufacturer that has been alive and thriving for 113 years– even surviving the Great Depression. It’s no surprise that the company’s Dark Custom collection won an Effie for Sustained Success, a category...

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Alan Hart
September 23, 2015

Oscar Wins by Making Healthcare More Humane

“Oscar’s problem with the healthcare industry is that it’s viewed as inhumane. The industry doesn’t really focus on the individual, and it’s hard to navigate,” says Veronica Parker-Hahn, Vice President of Marketing at Oscar Insurance. “And we saw a great...

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