Categories for Blog

Meghan Woods
December 5, 2016

Brands That Won (And Lost) in the 2016 Election

  It can be tough for brands to reach consumers during election years when political ads saturate nearly every corner of the media landscape. But for some brands, the biggest question during the 2016 election season wasn’t how to reach consumers, but...

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Alan Hart
April 14, 2016

Lonely at the Top for Big Beer Brands

Recent study by Avid shows just how lonely it is at the top for big beer brands. At best, only 1 in 5 consumers that are aware of the brand say it is the one they prefer to buy. For many brands the numbers are much worse.

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Alan Hart
April 7, 2016

Marketing Leadership, Emotional Storytelling at HP

Transformation at HP has been underfoot for years now as the company played catch-up to others in the technology market like IBM, Lenovo and others. As the company reset the strategy in 2015 creating Hewlett Packard Enterprises and HP, Inc.,...

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Alan Hart
March 22, 2016

How to Build Award Winning Content Marketing

Vishal Khanna who is Digital Marketing Director at Wake Forest Innovations and 2015 Content Marketer of the Year sat down with Alan Hart, founder of Avid, for the Avid Impact Podcast. Vishal discusses how the content marketing at Wake Forest Innovations produced ROI results that beat out IKEA, Marriott, Emerson, CSC...

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Alan Hart
March 7, 2016

Avid Picks: Amazon Knows Emotion Works in Branding

Emotion vs. Function: How Amazon made its game changing super bowl ad Summary of Article Since airing on February 7, #BaldwinBowl the amazon commercial that touted the amazon Echo and the built-in Alexa featuring Alec Baldwin, Dan Marino, Missy Elliott...

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Alan Hart
March 2, 2016

Avid Picks: Print Media Survives Today, See How

How to combine Print and Digital Marketing Campaigns Summary of Article Marketing today is a new game, in the last decade or so the internet has become the marketing medium of choice for many businesses; for many people print was...

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Alan Hart
December 17, 2015

Building a Rock Star Culture Through Marketing

For his latest podcast, Alan Hart interviews Assurance’s Chief Marketing Officer and Brand strategist, Steven Handmaker. Assurance is among the largest and most awarded independent insurance brokerages in the U.S. A “Top 50” broker and repeated national “Best Place to...

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