Categories for B2C

Nina Farrow
October 28, 2015

Avid Picks

20 Experts Provide Their Content Marketing Predictions for 2016 (Michael Brenner) Experts say that the leading marketing trend of 2016 will be the maturing of the age of ad blocking. With more and more consumers downloading ad blockers, opting out of telemarketing lists, and...

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Alan Hart
September 23, 2015

Oscar Wins by Making Healthcare More Humane

“Oscar’s problem with the healthcare industry is that it’s viewed as inhumane. The industry doesn’t really focus on the individual, and it’s hard to navigate,” says Veronica Parker-Hahn, Vice President of Marketing at Oscar Insurance. “And we saw a great...

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Alan Hart
August 12, 2015

#TDThanksYou With A Heart-warming Campaign

In what just may have been one of the most touching and memorable videos of the past year, TD Bank released its TD Thanks You campaign, which featured TD-style ATM’s, or Automated Thank You Machines, throughout various locations in Canada....

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Alan Hart
July 29, 2015

World’s Toughest Job Is the Year’s Best Campaign

With over twenty-four and a half million views on YouTube, American Greetings’ World’s Toughest Job video, part of a Mother’s Day campaign sponsored by the greeting card company, has become one of the most watched and beloved creative videos of...

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Rashad Alston
July 8, 2015

Big Data Without Direction? Big Problem

“Business and IT leaders have fundamental disagreements on the future of data and this lack of alignment is the root cause of poor data monetization, according to new research by Rosslyn Analytics. While 71 per cent of corporate leaders recognise the...

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Alan Hart
June 24, 2015

Where Is The Creativity In Big Data?

Can big data inspire creative thinking? Absolutely. Big data can be an inspirational element, but I believe I have shown by example that big data by itself is rather sterile and untamed. We are inspired by the world around us...

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Alan Hart
May 26, 2015

How to attract and retain employees today?

The millennials are coming, but are employers ready? While the generation born between 1981 and 1996 now makes up a majority of the U.S. workforce, more than half of hiring managers say they’re having a difficult time finding and retaining...

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