Alan Hart
October 27, 2014

Story-based Marketing Moves, Wins at Expedia

Digital marketing is the future, but it’s also the present. Instead of wondering whether digital marketing will take over, companies such as Expedia, who started online more than a decade ago, want to know the future of digital itself. Vic...

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Alan Hart
June 11, 2014

There are no substitutes for hard work

As a tribute to both Mother’s Day and Father’s Day, I wanted to share this valuable experience and one of my earliest memories. “There are no substitutes for hard work.” A terribly overused cliché but nevertheless more true today. Why then...

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Alan Hart
April 9, 2014

Digital: The Hope, the Promise, the Risk

Last, week I came across an article in Ad Age about Mike’s Hard Lemonade shifting their marketing tactics from traditional to digital. As more and more brands proudly make the switch, it makes me wonder whether digital can live up...

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Alan Hart
January 30, 2014

5 Key Learnings to Achieve Trade Promotion Nirvana

Trade spending has soared to $200 billion worldwide and averages between 15 and 20% of revenue for consumer packaged goods companies, according to a recent report by Accenture and the Promotion Optimization Institute. As more and more companies begin to...

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Alan Hart
November 6, 2013

Opportunities for Brands Today (Part 2)

The other week I wrote about one of the most prevalent misconceptions of marketing: it’s the marketers, not the consumers that define brands. This week, I’d like to focus on another dangerous belief that marketers are guilty of having: Interpretation...

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Alan Hart
October 17, 2013

Opportunities for Brands Today (Part 1)

When we started Keen nearly 3 years ago, we had the burning belief that 1) traditional research and analytic methods available for marketers were falling short and 2) the world did not need another consulting firm. So we set out...

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