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March 7, 2017

Marketing Today on C-Suite TV: Colleen Sellers, Group Brand Director at Johnson & Johnson

It isn’t uncommon for marketers to deliver a brand message with hope, not expectation – hope that consumers will receive, respond, and perhaps buy a product. Much to their chagrin, hope is an ineffective strategy. In this Marketing Today on C-Suite TV episode, I sat down with Colleen Sellers, Group Brand Director at Johnson & Johnson. Sellers said facilitating an authentic, reciprocal relationship with consumers is the most effective strategy for the digital age and that, in the end, both consumer and brand benefit from it.