It isn’t uncommon for marketers to deliver a brand message with hope, not expectation – hope that consumers will receive, respond, and perhaps buy a product. Much to their chagrin, hope is an ineffective strategy. In this Marketing Today on C-Suite TV episode, I sat down with Colleen Sellers, Group Brand Director at Johnson & Johnson. Sellers said facilitating an authentic, reciprocal relationship with consumers is the most effective strategy for the digital age and that, in the end, both consumer and brand benefit from it.
March 7, 2017
Marketing Today on C-Suite TV: Colleen Sellers, Group Brand Director at Johnson & Johnson