It’s all about the climb: Marketing VP Craig Rowley takes REI higher
When Craig Rowley moved over to REI after 25 years on the agency side, he was already pretty familiar with the company: He credits classes he took at REI with helping him summit Mount Rainier. For him, REI is the perfect fit: a purpose-driven brand that isn’t all about the transaction.
Brands That Won (And Lost) in the 2016 Election
For some brands, the biggest question during the 2016 election season wasn’t how to reach consumers, but rather how to stop consumers from abandoning their brand altogether.
Marketing Leadership, Emotional Storytelling at HP
Transformation at HP has been underfoot for years now as the company played catch-up to others in the technology market like IBM, Lenovo and others.
Desire fuels brands. Great brands are simply desired.
While good brands deliver on our wants, great ones unleash our belief in what is possible. They are symbols of how we live and how we define ourselves. We reward them with our purchase and loyalty and punish them through obsolescence if they stray.
We believe, with the right approach, any brand can be great.
What say you?