Mark Ritson tells the truth – the highly entertaining truth
Mark Ritson is an adjunct professor at the Melbourne Business School in Australia, a columnist for Marketing Week, and a brand expert who has served as consultant for brands ranging from PepsiCo, Subaru, and Johnson & Johnson to Sephora, De Beers, and Donna Karan.
Brands That Won (And Lost) in the 2016 Election
For some brands, the biggest question during the 2016 election season wasn’t how to reach consumers, but rather how to stop consumers from abandoning their brand altogether.
Marketing Leadership, Emotional Storytelling at HP
Transformation at HP has been underfoot for years now as the company played catch-up to others in the technology market like IBM, Lenovo and others.
Desire fuels brands. Great brands are simply desired.
While good brands deliver on our wants, great ones unleash our belief in what is possible. They are symbols of how we live and how we define ourselves. We reward them with our purchase and loyalty and punish them through obsolescence if they stray.
We believe, with the right approach, any brand can be great.
What say you?