Chris Moloney of TaxSlayer blends the personal and professional to create marketing success
This week on “Marketing Today,” Alan speaks with Chris Moloney, chief marketing officer at TaxSlayer. Prior to joining TaxSlayer, Moloney served as CMO at CAN Capital and CEO at Gremlin Social, and he has held key roles at brands like Wells Fargo Advisors, Scottrade, and Experian.
Brands That Won (And Lost) in the 2016 Election
For some brands, the biggest question during the 2016 election season wasn’t how to reach consumers, but rather how to stop consumers from abandoning their brand altogether.
Marketing Leadership, Emotional Storytelling at HP
Transformation at HP has been underfoot for years now as the company played catch-up to others in the technology market like IBM, Lenovo and others.
Desire fuels brands. Great brands are simply desired.
While good brands deliver on our wants, great ones unleash our belief in what is possible. They are symbols of how we live and how we define ourselves. We reward them with our purchase and loyalty and punish them through obsolescence if they stray.
We believe, with the right approach, any brand can be great.
What say you?