Alegra O’Hare: The brand genius behind Adidas Originals
Alan speaks with Alegra O’Hare, vice president of global brand communications for Adidas. O’Hare led the Adidas team in the creation of the “Original Is Never Finished” campaign that took home a Grand Prix at Cannes, and she was honored by Adweek in 2017 as a Brand Genius.
Brands That Won (And Lost) in the 2016 Election
For some brands, the biggest question during the 2016 election season wasn’t how to reach consumers, but rather how to stop consumers from abandoning their brand altogether.
Marketing Leadership, Emotional Storytelling at HP
Transformation at HP has been underfoot for years now as the company played catch-up to others in the technology market like IBM, Lenovo and others.
Desire fuels brands. Great brands are simply desired.
While good brands deliver on our wants, great ones unleash our belief in what is possible. They are symbols of how we live and how we define ourselves. We reward them with our purchase and loyalty and punish them through obsolescence if they stray.
We believe, with the right approach, any brand can be great.
What say you?