Under Armour CMO Andy Donkin: “Find what’s working and hit the gas”
In this podcast, Under Armour CMO Andy Donkin touches on authenticity and how important it is for brands and marketers, especially in capturing the hearts and minds of younger consumers.
Brands That Won (And Lost) in the 2016 Election
For some brands, the biggest question during the 2016 election season wasn’t how to reach consumers, but rather how to stop consumers from abandoning their brand altogether.
Marketing Leadership, Emotional Storytelling at HP
Transformation at HP has been underfoot for years now as the company played catch-up to others in the technology market like IBM, Lenovo and others.
Desire fuels brands. Great brands are simply desired.
While good brands deliver on our wants, great ones unleash our belief in what is possible. They are symbols of how we live and how we define ourselves. We reward them with our purchase and loyalty and punish them through obsolescence if they stray.
We believe, with the right approach, any brand can be great.
What say you?